DTC Advertising: How Widespread is its Influence?

An interesting look from an FDA survey of physicians...

"One question the FDA survey asked was:

"Think about the most recent interaction you've had with a patient ... Can you think of a patient who initiated a discussion about a prescription drug they saw advertised?"

And 92% of surveyed physicians said YES!

Follow the link to see a more thorough writeup from the always thoughtful Pharma Marketing Blog.