Psychiatric medications, science, marketing, psychiatry in general, and occasionally clinical psychology. Questioning the role of key opinion leaders and the use of "science" to promote commercial ends rather than the needs of people with mental health concerns.
Wednesday, November 22, 2006
FDA: Pay Per DTC Ad Policy
Over at the PharmaMarketing Blog is a story regarding the FDA's plan to charge the drug industry $40-50k per direct to consumer television ad. Is the industry expecting something in return? Check it out here.
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