Psychiatric medications, science, marketing, psychiatry in general, and occasionally clinical psychology. Questioning the role of key opinion leaders and the use of "science" to promote commercial ends rather than the needs of people with mental health concerns.
Wednesday, February 07, 2007
Zyprexa Docs for ALL
Furious Seasons has a link to the Zyprexa docs. He says he has about a third of them posted on his site for anyone to see. Read and enjoy.
When reading through the zyprexa documents, I can't help but be impressed by the skill of these sales and marketing professionals.
I wish that doctors would be half as meticuluous and adept at evidence-based decision-making as the [market] researchers are in achieving "improvements" in [physician prescribing] behavior . . . such a detailed and well researched "treatment" plan.
If only print newspapers did this kind of investigative reporting.
ReplyDeleteWhen reading through the zyprexa documents, I can't help but be impressed by the skill of these sales and marketing professionals.
ReplyDeleteI wish that doctors would be half as meticuluous and adept at evidence-based decision-making as the [market] researchers are in achieving "improvements" in [physician prescribing] behavior . . . such a detailed and well researched "treatment" plan.