Lilly was using cases of patients--apparently with bipolar disorder, likely type 2--who ran into problems on SSRIs such as agitation to create a scenario for selling doctors on using Zyprexa in these patients.Snippets from sales call notes are then added to strongly support this assertion. Well worth a read. Especially the clincher that involves the old-fashioned trick of bribing docs with candy to get them to write Zyprexa scripts. If I get a little spare time, I hope to wrangle through the new Zyprexa docs and spread the word about whatever horrors lie therein.
Tuesday, August 19, 2008
...So said Lilly sales reps who pushed the drug in Alaska. I did a little reading on the topic from the new Zyprexa document set from the recent Alaska case, but was scooped by Furious Seasons, where it was written that: