Wednesday, November 01, 2006

Reality is Stranger than Fiction: Rozerem Ads

Over at the consistently educational and entertaining Pharma Marketing Blog, you just have to read up on Rozerem. You know, the new sleep med that is getting killed by Lunesta and Ambien. There is some just plain funny stuff about their ad campaign. The Big O and the Beaver -- who came up with these ideas?? Freud is rolling over in his grave!

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