Thursday, February 01, 2007

Scouts: Seroquel Plays Better on Turf

According to Pharmalot, AstraZeneca's antipsychotic (and, perhaps, anti-everything else) Seroquel may be moving towards being astroturfed, via the National Alliance for the Mentally Ill.

NAMI's press release on the topic states

The National Alliance on Mental Illness (NAMI) will significantly expand its support group program for people with mental illnesses to all 50 states and Puerto Rico by 2009, thanks to an exclusive multi-year partnership with AstraZeneca, LP.

Hey, maybe AZ is just doling out goodwill money, but I tend to think this is the following
a) Great PR for AZ
b) A chance to get more people introduced to the wonders of Seroquel

I suppose we'll find out. More on astroturfing here.

Hat tip to PharmaGossip.

1 comment:

Anonymous said...

I introduced my trashcan to the wonders of Seroquel.